Kapamilya shows dominated Twitter conversations in PH in 2018

MANILA – A Kapamilya reality show was the most-talked about TV program in the Philippines on Twitter in 2018, the microblogging site revealed Thursday.

Twitter has just released the results of its partnership with Circus Social, a study that examined entertainment-related trends in 1.5 million tweets from Filipino users last year.

It showed ABS-CBN’s “Pinoy Big Brother” topping the list of most discussed TV shows – both local and foreign – on Twitter in the Philippines.

At second place is “Meteor Garden,” the popular Taiwanese drama which got a Chinese remake in 2018. Both versions were aired on ABS-CBN.

Kapamilya primetime shows “La Luna Sangre” (Kathryn Bernardo, Daniel Padilla) and “Ang Probinsyano” (Coco Martin) occupied the Top 3 and 4 slots, with the foreign series “You” rounding out the Top 5.

Other ABS-CBN programs that made the cut were “Kadenang Ginto” (11th), “Los Bastardos” (16th), “Halik” (24th), and “Ngayon at Kailanman” (28th).

Meanwhile, the Hollywood blockbuster “Avengers: Infinity War” dominated the list of most talked-about movie titles on Twitter last year.

At second place is “Never Not Love You,” which stars real-life couple James Reid and Nadine Lustre.

The rest of the Top 10 feature international films, save for “Exes Baggage” (Angelica Panganiban, Carlo Aquino) at eighth place.

Image provided by Twitter

Other notable findings in the Twitter study include the way Filipinos start talking about new entertainment content.

Based on the 1.5 million tweets, users in the Philippines discuss a certain movie as early as the release of the trailer (62%), through fan bases (30%), and word of mouth (6%).

As for TV shows, Twitter conversations in the Philippines about local teleseryes are significantly higher (80%) than their international counterparts (20%).

With the results of the study, Twitter managing director for Southeast Asia Arvinder Gujral noted how the microblogging site has been crucial in promoting TV shows and movies to Filipinos.

“The Filipino entertainment audience is definitely on Twitter,” he said. “Twitter is the place where Filipinos primarily discuss and recommend such entertainment content, giving fellow audiences the proper insight and guidance in consuming them.”

“Testament to this is how Twitter hashtags are important marketing tools in promoting their shows and movies, and how, as our study reveals, this Filipino audience is deeply engaged,” Gujral added.